Save Cosmetics Label Headache: Part 2
Saving Label Headache Continued…
We just discussed why you should choose containers with little or no complex curves in the labeling area of the container. This article continues with the labeling options available at BPI Labs and some important limitations to automatic labeling.
You’ll read the following in this article:
- How to choose label shapes that apply consistently and neatly
- Label dimension limits
- The varying types of labels we can apply to your containers
- Getting assurances of labeling success
Label Shape Matters
An automated labeling machine rolls labels onto a container. The label first makes contact with the container and then the rest of the label uses the container’s inertia from the point of contact to apply the remaining material. Creating intricately shaped labels with multiple initial points of contact can introduce challenges. Design your label to have a single initial point of contact to achieve great results.
Example: The label to the left will be applied with the left-side top and bottom of the crescent contacting the container at nearly the same time. If the container sits even at a slight angle when the label is applied, you could have a situation where the top of the crescent is applied first and then the bottom. When the rest of the label material is pulled onto the container the top contact point will pull more material over more time than the bottom contact point. Consequently, a wrinkle will form towards the bottom of the label. However, this becomes less likely if the label were applied from the right-side first, since there’s only one, large, initial point of contact.
Label width and height
Like Scotch Tape, the length of the label can be variable, but the height/width is limited to 7 inches. Without this limitation it becomes difficult to guarantee proper application of a label to the personal care product.
There are a variety of ways to do automated labeling. At BPI Labs, we can offer the following four.
It’s a single label that wraps around a container. One of the more common labels.
Two labels with a label applied to the front and the second to the back of a container.
A single label applied to the top of a jar or canister. Must have a flat top as a lid.
A label shaped slightly like a smile to apply levelly on containers that have a bottom to top taper, or vice versa
Automatic labeling is an effective way to label your personal care products. But it does have a few limitations, and these limitations can create havoc unless we do testing to learn about these problems before production. This is why BPI Labs initially asks for your design proof and then later requests for you to send 10 of your labels and a few containers to have tested on our machines. Don’t worry, though, your project manager will walk you through this process so you can be assured of a great manufacturing experience with your personal care product.
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